The food industry is arguably one of the largest contributors to the global economy. Due to the number of products on the market, these days tested food packaging (know more) has become very important. With food packaging design it is possible for a brand to stand out amongst its competitors.
Many food companies are in search of the best food packaging methods. In this post, we will tell you about the advantages of food packaging as well as tips to help improve food packaging.
Advantages of good food packaging
When customers step into grocery stores these days, they come in contact with several products of the same class. Usually, a customer has only a few seconds to choose from all these products. The question becomes, what influences the customer’s choice?
Vision is the number one influence and the best way to reach the visual senses is the food packaging design. If your product design is attractive, then it will stand out from the crowd of products on the shelf. This is a huge advantage if you can take advantage of it.
Another major advantage of tested food packaging is that it keeps food fresh. This security is very important especially for foods that shouldn’t be exposed to air. The packaging protects the food from environmental elements making them safe for consumption.
Finally in this section, the best food packaging ensures that the consumption of the food is more convenient. You can notice this with certain brands of milk that are easier to pour out than others. Even if your products are great, you must be able to provide the customer with convenience. This puts you steps ahead of your competitors.
Tips to create great food packaging
Packaging has been a game-changer for many companies, especially in the food industry. If you can come with great packaging for your products, your chances of making a profit are increased. What should you infuse into your packaging to make it top-notch? Check out the tips below:
Clarity
People will hardly purchase a product that they don’t need, except they are impulsive buyers. It is only normal for people to purchase items that suit their requirements. With food, there is a bit of a problem.
Many brands have different colors to identify different variants of their products. The challenge lies in the fact that other brands may somehow look like another company’s products. What happens in this case?
Frustration ensues, especially if the customer gets to pick what they don’t need because of your packaging. When the packaging is misleading, it doesn’t hurt the customer alone, it will hurt the brand as well. This is why you must ensure that your food packaging design does not confuse your potential customers.
Integrity
What makes a customer return to buy a product again and again? Integrity and trust. How does this relate to tested food packaging? The answer is quite glaring for all to see.
Many companies, especially in the food industry, put edited images of their products on their package design. In some cases, they don’t even make use of their products on the package design. The result of this is that the customer sees a product different from what is on the package. Thus, trust is breached.
How is this a problem? The major issue is that the customer develops a false expectation, one that the product cannot satisfy. This is not to say that you should edit pictures in your package design. We, however, advise that you are careful enough to not mislead your customers with your design.
Authenticity
Consistency is a major issue that distinguishes the best food packaging from the rest. Brand recognition is impossible if your packaging is inconsistent. It is that consistency that results in authenticity, let’s explain.
Have you come across brands present a totally different message with their packaging? When you are considering a type of packaging, it is important that you consider how it aligns with your objectives. For example, if your brand is all about eco-friendliness, you can’t make use of plastic packaging. It will be inconsistent with your objectives, what you need is a recyclable package.
You also need to consider the colors used in your branding. The colors must be consistent with what kind of products you put on the shelves. For example, if you produce children’s toys, you cannot make use of dull colors. No one will be attracted to those toys putting you at risk of a loss.
To help you in this situation, it is best to take market surveys and consider what your competitors are doing. It will give you a clear picture of how to create your food packaging design. A few touch-ups on your tested food packaging will ensure that your products stand out amongst others.
Shelf impact
Asides company owners and customers, grocery store owners also consider packaging a lot. They have to arrange several products on their shelves. What they do is that they consider the designs to arrange these products.
They look at how best to place these products to create attractive patterns. This is harmful to the brands that don’t have unique packaging. If you make use of the best food packaging designs, your products will surely stand out in this case.
Versatility
For your food packaging to be regarded as the best, it should be versatile in nature. This is the difference between the most successful and unsuccessful brands. You need to expand product lines in a way that the packaging is not confusing.
The idea is ensuring that your designs can work for a variety of products. To achieve this, you need to work with a specific formula for your designs. Choose a template and use it to maintain consistency in your designs.
This formula may be in terms of color or layout. The whole aim is that your customers can identify your products from a mile away.
Conclusion
Tested food packaging is a potent tool to improve market acceptability and brand recognition. For this reason, you have to work with a consistent food packaging design. The best food packaging designs are those that ensure that your products stand out in the midst of the competition. If you have any demand for custom notebooks, welcome to inquire us at Zigpac.
