TikTok has become one of the world’s most used social media platform. It has become the favorite of young adults between the ages of 18 to 35 because it has features that they can easily relate to. It has over 800 million users per month globally, so you have more than enough people to create a huge following.
There are millions of users a month, so there are hundreds of millions of videos uploaded to TikTok every month. If you want to gain more TikTok followers, the question you should ask yourself is, “how do I get more TikTok followers amid all this content?”
Here are some ways to attract more TikTok followers. Shall we?
How to attract more TikTok followers
1. Lighting! Lighting!! Lighting!!!
Don’t play with your lighting. Lighting is so important, not just any type of lighting, but high-quality lighting. Unfortunately, it is often overlooked in a lot of videos. Why is this important?
This is because TikTok wants the viewer to know that the video is safe to watch. If you film your video in a dark place, the machine will not only have a hard time figuring out what you want to do, but your potential viewers will feel it’s unsafe or scary content.
Furthermore, if your lighting system isn’t sharp or bright enough, it will show that you aren’t dedicated enough to create quality videos. Invest in a good rim light. You’ll thank yourself later.
2. Make use of recommended songs in your video
So, you’ve got the perfect lighting system and you’re set to create your videos. Congratulations are in order. The next thing to do is to use popular songs for your videos. This is super important. You shouldn’t use sentiments when creating videos or choose personal preferences.
If you like old country music or RnB, it won’t work out for you in your video. TikTok was built on a musical foundation. The app comes with a large library of music for different purposes. A lot of marketers use TikTok to promote their music. If you look at a lot of songs in top global music lists, most of them are popular on TikTok.
Using recommended music in your video will help people relate better, except your content is distinct and original.
3. Move with the trends, but come with a unique twist
There is always one trend on TikTok at every point. If you want your video to become viral so that you can gain more TikTok followers, then you must look for trends and jump on them. But even though you’re jumping on trends, your videos must have a unique twist.
Originality is what will set you apart.
4. Stop deleting your videos
This is something a lot of people do that isn’t right. When their videos don’t do well or don’t get the attention they feel it deserves in a certain period, they leave it. Building credibility on TikTok means having lots of good videos under your belt.
If your video doesn’t do well, you don’t have to delete it. You’re building your portfolio.